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Digital Communication

Writing for the Web

When you go to a company or organization website, you aren’t seeking the same things you might from a great book, but that doesn’t mean there isn’t an art to writing for the web. Website writing needs to be organized and presented for the medium it serves. The scanning eye and clicking finger dominate this landscape, and effective organizational website writing knows how to take advantage of those behaviors. In this seminar, you’ll learn some key web writing practices like employing hierarchies of information, ensuring short, scannable text, and highlighting content with visual cues. 

Improving Emails and Enews

Email remains one of the cornerstones of marketing plans and workplace communication. Yet, our inboxes are flooded, our emails go unanswered, and we delete more than we read. Is this just the way it is, or is there anything we can do to make email—both internal and external—more effective? Of course. From the subject line to the signature file, we’ll examine enewsletters, email correspondence, and maybe even a spam message or two to look at what inspires action and what just falls flat.