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Copywriting: Tips and Techniques

Copywriting has a language all its own, and this seminar will explore the tricks and traps in the practice. We’ll look at headlines, writing to sell, capturing attention, and much more. Using what we’ve discussed and learned, we’ll work through a number of specific writing challenges, including your own.  

Advanced Copywriting

You’ve written plenty of copy. You know the basics, but there’s always more to learn. In this seminar, we’ll go beyond the basics of copywriting into the more conceptual aspects, including emotional appeal, consistency, humor, and impact. You’ll walk away with a tool kit of new approaches for your next assignment.