Why Writing at Work?
Tell a better story.
Your story tells the world who you are, drives your audience to action, and fosters meaningful relationships between your organization and its constituents. Narrative strategy can help your emails attract clients, your employees communicate in a style that best represents your branding, and can improve communication among colleagues.
About the Loft.
Since 1974, the Loft has been the place where “writers learn from other writers.” The Loft offers hundreds of classes, workshops, retreats and writing conferences at its home at Open Book in the Twin Cities. An average of 4,500 people of all ages, backgrounds, and interests enroll each year. Our teaching artists inspire, challenge, and support our students as they develop their craft.
Writers are natural communicators. How your business communicates influences your community and your clients.
Learn from the Best.
The Loft’s instructors are professional writers who take the art of communicating seriously. Our instructors are award-winning authors, university professors, editors, copywriters, and lawyers, who have studied the craft of writing at the Iowa Writers’ Workshop, Columbia University, New York University, the University of Minnesota, and more. They have won the Pulitzer Prize, the Minnesota Book Award, the Pushcart Prize, and have received grants from the Minnesota State Arts Board and the National Endowment for the Arts. Some of our instructors also practice law, work as therapists and social workers, and have written for The New York Times, The New Yorker, and the Star Tribune, among countless other publications.
What you write demonstrates to your colleagues and clients your insight, intelligence, drive, and voice. Is your company’s voice the strongest it could be?
Writing in the Business World by Cristina Pippa
Storytelling that Moves People (Harvard Business Review)
A Data Scientist's Real Job: Storytelling (Harvard Business Review)
Why Doctors Need Stories (New York Times)
Storytelling Your Way to a Better Job or a Stronger Start-Up (New York Times)